Pandora Partners With Heidi Watney

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- Pandora Jewelry entered into a partnership with MLB Network personality Heidi Watney, which will include event sponsorships, in store appearances, as well as social media participation through April. The jewelry company recently launched an MLB-themed collection, complete with three different charms per team featuring all 30 of the league’s clubs. 

“Our consumers have responded positively to the launch of the MLB collection and we are looking forward to continuing to reach sports enthusiasts with our partnership with Heidi,” said Keshia Holland, the director of public relations for Pandora Americas. “Heidi makes a perfect fit for the Pandora brand with her approachable personality and on-trend style.”

Prior to joining the MLB Network, Watney covered the Los Angeles Galaxy with Time Warner Cable Sportsnet and served as the on-field reporter for the Boston Red Sox and the host of “Red Sox Report” and the “Ultimate Red Sox Show” with the New England Sports Network (NESN).

Watney said, “I am a passionate sports lover and when Pandora released their MLB collection, it provided the perfect opportunity for us to join together. With an endless amount of charms and opportunities for customization, Pandora jewelry allows women everywhere to tell their stories and support their favorite teams in their own unique ways.”

Pandora’s U.S. brand partnerships  also include Alyson Hannigan, Kellie Pickler, Gracie Gold and Cristina Ehrlich among others.

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